GOGO PROGRAM SUMMARY
Gogo Inc. is a provider of in-flight broadband Internet service and other connectivity services for commercial and business aircraft, headquartered in Chicago, Illinois. 17 airlines partner with Gogo to provide in-flight WiFi, including British Airways, Aer Lingus, Iberia, Gol linhas aereas, Beijing Capital, Aeromexico, American Airlines, Air Canada, Alaska Airlines, Delta Air Lines, Japan Airlines, JTA, United Airlines, Hainan Airlines, Virgin America, Vietnam Airlines and Virgin Atlantic. Gogo Inc. is a holding company, operating through its two subsidiaries, Gogo LLC and Aircell Business Aviation Services LLC. According to Gogo, over 2,500 commercial aircraft and 6,600 business aircraft have been equipped with its onboard Wi-Fi services. The company is also the developer of 2Ku, the new in-flight (satellite solution) Wi-Fi technology.
GENERAL DATES
DATES WITH PIONEER
- 2011: the company changed its name from Aircell to Gogo as part of a re-branding effort.
- 2013: Gogo announced that it has priced its initial public offering of 11 million shares of common stock at $17 per share
- 2016: Gogo had partnerships with 17 major commercial airlines and is installed on nearly 2,500 commercial aircraft and over 6,800 business aircraft
- 2016: First GOGO Booking placed by 354-ThinKom
CUSTOMERS ON PROGRAM
SUPPLIERS
- 354-ThinKom
- ThinKom
ANNUAL REVENUE HISTORY
PROGRAM HISTORY
| Year | Extended Price |
| 2016 | $272,890 |
| 2017 | $51,695 |
Gogo began in 1991 in a barbecue restaurant in Denison, Texas, where company founder Jimmy Ray sketched his idea for an affordable telephone system for private airplanes on a paper napkin. John D. Goeken of MCI and Airfone had already invented an automated air-to-ground telephone system in the 1970s, and in 1989 founded In-Flight Phone Corporation as a competitor to GTE Airfone, serving many commercial airline passengers, but not supplying general aviation customers. Through a partnership with cellular providers, Gogo began as Aircell, providing analog-based voice communications on private aircraft in North America. By the late ’90s Gogo had leveraged a satellite-based system to offer voice communication on overseas flights. The next step was to devise a way to bring in-air connectivity to a larger market. In 2006, Gogo was awarded the U.S. Federal Communications Commission‘s exclusive Air-To-Ground (ATG) 3Ghz broadband frequency license. In 2008, Gogo made their debut on commercial aircraft.
CURRENT & FUTURE NEWS
Possible competitors?
The majority of GOGO news seems to be negative, saying the price is too high and the internet is slow – however, people will continuously expect and want wifi even when flying.